Opinion
Can investors safeguard a company’s impact mission?
Can you trust investors who buy an impact-driven company to safeguard that mission? Social entrepreneur and impact investor Willemijn Verloop explained why she thinks you can’t, speaking at Impact Europe’s event in The Hague this week.
©Tjibbe Hoekstra
“I believe investors cannot be stewards of an impact mission because they have a financial incentive,” Willemijn Verloop, a founding partner of Rubio Impact Ventures and supervisory board member of the idealistic chocolate maker Tony’s Chocolonely, told the audience at The Business of Impact and Capital Ideas event, organised by Impact Europe in The Hague this week.
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